[Download] Social Media: How to Engage, Share, and Connect

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Social Media: How to Engage, Share, and Connect

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Author : Regina Luttrell
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Description : Updated to reflect the latest technological innovationsmdash;and challengesmdash;the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use todayrsquo;s social media tools. Luttrellrsquo;s text offers:ndash; a thorough history of social media and pioneers of the field;ndash; chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and ldquo;sticky social,rdquo; among others;ndash; discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; andndash; real-world examples of successful social media campaigns.This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

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