(Mobile ebook) Retail Management. Claves de la estrategia y la gestioacute;n minorista (Spanish Edition)


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Retail Management. Claves de la estrategia y la gestioacute;n minorista (Spanish Edition)

(Mobile ebook) File size: 27.Mb

Author : Guillermo Dacute;Andrea, Lawrence J. Ring, Douglas J. Tigert
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Description : La creciente complejidad del comercio minorista hace que gestionarlo efectivamente sea un desafiacute;o cada vez maacute;s difiacute;cil.Este libro busca facilitar la ardua tarea que cada diacute;a enfrentan los directivos del retail. A partir de las presiones que soportan los minoristas presenta un esquema de formulacioacute;n de la estrategia que avanza hasta la efectiva ejecucioacute;n.Las Ocho Claves del Retail -el Triaacute;ngulo y el Pentaacute;gono-, identifican los aspectos fundamentales de la estrategia minorista.Coacute;mo los pequentilde;os minoristas tambieacute;n crean valor para satisfacer a los consumidores emergentes, y coacute;mo los fabricantes adaptan sus poliacute;ticas y praacute;cticas para crear valor en el complejo universo minorista.Esta obra representa la buacute;squeda seria y fundamentada sobre el disentilde;o de la estrategia, las herramientas para su implementacioacute;n efectiva, la medicioacute;n financiera y de la productividad especiacute;ficamente en el negocio retail, y el marco de las relaciones con los fabricantes.

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