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Description : The book entitled Research Methodology is primarily designed for the students of varied management streams. The book also serves as a guide for practitioners doing research projects to enrich and sharpen their analytical skills and business expertise. The book provides a comprehensive description about the research problems, research design, data collection, analysis and interpretation, followed by the guidelines of writing a concise and an effective research report. The book demonstrates the complex statistical tools and techniques in an easy to understand way. The summary and end-of-chapter exercises help readers to recapitulate the main ideas of the chapter. Case studies based on diverse real-life business research projects is the unique feature of the book, which will assist the readers while undertaking their dissertation or internship report
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