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Heart and Sell

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Author : Shari Levitin
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Description : Are you making it difficult for your potential customers to buy from you? Todayrsquo;s buyers are overloaded ndash; overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded ldquo;sales process.rdquo;In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure ndash; and alienating potential buyers in the process.How can you reconcile your need to meet sales targets with the customerrsquo;s desire for a heartfelt, authentic sales approach?Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach that will help you dramatically increase your salesmdash;regardless of your level or industry.Discover the 7 Key Motivators that influence every decision your customer will make.Learn to align your sales process with how people buymdash;instead of fighting against it.Harness the power of the Linking Formula to create true urgency.Master the 10 Universal Truths so you can beat your sales quota without losing your soul.Understand the 6 Core Objections and how you can neutralize them.In a market where the right approach is key, Heart and Sell shows you how to blend the new science of selling with the heart of human connection to reach more prospects and consistently close more deals.ldquo;By blending a wealth of intriguing stories, memorable quotes, and actionable ideas, Levitinrsquo;s book aims for and hits the heart of the career sales professional. This must-read book shows you how to break the barriers that your prospects have erected and forge a long-term relationship based on respect, trust, and mutual value. Donrsquo;t just read Heart and Sellmdash;devour it!rdquo;mdash;Eric Chester, acclaimed workforce development expert and best-selling author of On Fire At Workldquo;Levitin hits the mark teaching the next generation of sales professionals.rdquo;mdash;Glenn Seninger, group vice president, Oracleldquo;The Millennial generation, larger than Baby Boomers and three times the size of Generation X, are leading the charge against old school, high-pressured sales tactics. Heart and Sell couldnrsquo;t have come at a better time. Shari Levitin masterfully blends the new science of selling with honesty, authenticity, and human connection. Want to increase sales and enhance your culture? Immerse yourself in Heart and Sell!rdquo;mdash;Will Spendlove, vice president of product marketing, Salesforceldquo;Heart and Sell bridges the gap between the new science of selling and the realities of todayrsquo;s highly informed and equally overwhelmed customer, who demands and deserves a more personal sales approach. Levitinrsquo;s expertise is readily apparent in this read and expertly blends neuroscience, heart and humor to create a powerful resource for anyone who wishes for success in sales.rdquo;mdash;Michael Brown, CEO, Hilton Grand Vacations”Levitin is an amazing speaker and author. Heart and Sell is filled with wit, wisdom, and humor. A MUST for anyone selling anything.rdquo;mdash;Patricia Fripp, Past President National Speakers Association, CSP, CPAE Sales PresentationTrainer, Keynote Speaker, Executive Speech Coach

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